We, FireStore.com.sg and Active Fire Protection Systems Pte Ltd, take your personal information seriously and use or keep it confidential. In order to protect your private information, we have established this Privacy Policy (the "Policy") in accordance with best practices in the industry and applicable laws and regulations. This Policy describes how we handle your personal information for our services on FireStore and its related sites, services and tools (the "Website").

By accepting the Policy and the User Agreement during registration, you consent to our collection, storage, use and disclosure of your personal information as described in this Policy.

Information about you is collected when you register or place an order with us. You may browse our website without providing any information. In order to process your order, we need you to register online with your details. Insufficient information will result in order processing failure. If you voluntarily complete customer surveys and provide feedback, we may also collect information about you. We also collect website usage information using cookies (see section below on Cookies). When you submit your information, it is deemed a consent by you to the collection, use and disclosure of that information for purposes as set out in the Policy.

We use the information about you to communicate with you and manage your account as well as verify and process your order. With that in mind, there is a possible transfer of information between FireStore and engaged vendors who service your purchase order. These third party service providers will only use your information in connection with the provision of our products and services or to help us to improve our website or services. We will also contact you by the various mediums: phone, email, post or SMS. We will be sending you e-newsletters, promotional materials in relation to our products, services, system features offered by us and/or our related companies. Occasionally you will also receive information regarding our activities, announcement, campaigns, events and survey relating to our products and services. We may also use the information for marketing research and statistical analysis.

Each time you use the site, we will also collect information including URL, browser and platform, time of visit, pages visited and any searches performed. This information will be used to help us improve the performance of our website and for assessing the suitability of or requirements for certain services.


We would like to send you information about the products and services we offer which may interest you. We promise best value buys and most importantly, serve as a 1-stop-shop for your fire protection needs. If you have allowed us to send marketing information to you, you may opt out at any time.


We use "cookies" (small files placed on your hard drive) on certain pages to help analyse our web page flow; customise our services, content and advertising; measure the effectiveness of our marketing activities, and promote trust and safety.

A few important things you should know about cookies are that:

  • We use cookies to help identify you and maintain your signed-in status as well as keep your products in cart.
  • Most cookies are "session cookies," and they are automatically deleted from your hard drive at the end of a session.

Some of the cookies used on our website are set by third party organisations that we use for different services. This includes external analytics services by specialist suppliers and these suppliers may set cookies on our behalf in order to report back to us. We may also sometimes embed video or other content from websites such as YouTube and these sites may set their own cookies.

We use cookies to make our website easier to use and so that we can provide the best possible service. Cookies are an essential part of how our website works. To ensure it works properly for you, we recommend that they are enabled. If you disable cookies, some parts of the website will not work. However, if you would like to disable or block cookies from this website you can do so via your browser settings.


The key to your account is the password. Do not disclose your password to anyone; try using unique numbers and letters. If you do share your password or your personal information with others, remember that you are responsible for all actions taken in the name of your account. Therefore, if your password has been compromised for any reason, please notify us immediately and change your password.

We will never ask for your password by phone or e-mail, so if you receive such an inquiry, please report the incident by sending us an email at cs@firestore.com.sg.

Access to stored data and information you provide is password protected and access to passwords is limited. Firewall technology is used to prevent unauthorised access and servers are backed up daily, with archives stored in a secure location.

Our website uses SSL (“Secure Socket Layer” technology). SSL provides a secure connection between internet browsers and websites, allowing you to transmit private data online. SSL provides:

  • encryption, which creates a secure channel to prevent others from tapping into the network;
  • authentication, which uses certificates and digital signatures to verify the identity of parties in information exchanges and transactions;
  • message integrity, which ensures that messages cannot be altered en-route.


Our website may contain links to other websites. Please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for such policies. Please check such policies before you submit any personal data to these websites.


Please contact us if you have any questions about our privacy policy or information we hold about you or to request access to or correction of your personal information. Email to cs@firestore.com.sg.


We may amend this Policy at any time and all amended terms automatically take effect immediately.